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Dec 21, 2022 05:11 PM
BUSINESS

Toyota to Launch EV Tailored to Emerging Markets

Toyota Motor President Akio Toyoda unveils new truck prototypes, including one electric model, at an event in Bangkok on Dec. 14.  Photo: Toyota
Toyota Motor President Akio Toyoda unveils new truck prototypes, including one electric model, at an event in Bangkok on Dec. 14. Photo: Toyota

(Nikkei Asia) — Toyota Motor Corp. will add an electric vehicle for the first time to its lineup of strategic models geared toward emerging economies as early as next year in Thailand, where the automaker is defending its traditional stronghold from Chinese and South Korean rivals.

The step is part of the Japanese company’s multipronged approach to decarbonization.

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