Out-of-Town Trips Make a New Year’s Comeback in China

What’s new: More of China’s domestic travelers took trips out of town during the past New Year holiday than in 2022, industry data show, illustrating the impact that the end of the “zero-Covid” policy has had on tourism in the country.

About 60% of users of online travel agency Trip.com chose to travel to another provincial-level region during the three-day weekend that ended on Monday, up from 40% last year, company data show. Data from another online travel agency, Ly.com, showed that holiday travelers made 67.6% of their hotel bookings in a different city, up from 51.3% in 2022.