Chinese Intel Alternative Makes Consumer Play With Retail Store

Loongson Technology Corp. Ltd., a Chinese chip architecture developer, took a major step into the consumer market by opening its first brick-and-mortar pop-up store on Tuesday, according to a post on its WeChat account.

Located in a consumer electronics mall in Xi’an, Northwest China’s Shaanxi province, the store sells products based on its LoongArch chips, including laptops, desktops, workstations, storage devices, and servers, as well as internet of things (IoT) products like smart blackboards and electric bikes.