Caixin
Jan 11, 2023 02:24 PM
TECH

Tencent Ramps Up Bet on Short Video Platform in Challenge to ByteDance

Tencent’s headquarters in Beijing on Nov. 13. Photo: VCG
Tencent’s headquarters in Beijing on Nov. 13. Photo: VCG

(Nikkei Asia) — Chinese tech giant Tencent Holdings Ltd. will ramp up its focus on short video platform, Channels, a function embedded in its popular super app WeChat, as the company looks to push back against rival platforms and reverse slowing growth in other businesses.

During WeChat’s annual open class on Tuesday, representatives of the ubiquitous super app said Channels posted substantial growth in 2022, with the total number of views expanding over 200% while video views based on artificial intelligence (AI) recommendations increased over 400%. Specific figures were not released.

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