Caixin
Jan 18, 2023 01:47 PM
BUSINESS

NetEase Torches Blizzard in Fiery Post as Warcraft Spat Escalates

Gamers play World of Warcraft at the Gamescom gaming industry event in Cologne, Germany, on Aug. 21, 2018. Photo: Bloomberg
Gamers play World of Warcraft at the Gamescom gaming industry event in Cologne, Germany, on Aug. 21, 2018. Photo: Bloomberg

(Bloomberg) — NetEase Inc. struck back in an escalating public dispute with U.S. gaming giant Blizzard, accusing its longtime partner of being “rude and inappropriate” when negotiating to keep World of Warcraft on PCs in China.

The Chinese company fired the latest salvo in a dispute between the two studios that’s set the stage for the withdrawal of franchises like Diablo, Warcraft and Overwatch from the world’s largest gaming arena. NetEase was responding to a post Tuesday in which the Activision Blizzard Inc. unit said NetEase had rejected its offer to extend their licensing agreement another six months while they work out new terms.

You've accessed an article available only to subscribers
VIEW OPTIONS
Share this article
Open WeChat and scan the QR code