Feb 17, 2023 06:54 AM

BUSINESS

Douyin Tests Taking on Meituan in the Food Delivery Market

By Sun Yanran, Guan Cong and Han Wei

Douyin’s online shopping business took off quickly with the platform’s more than 700 million daily active users.

Douyin’s online shopping business took off quickly with the platform’s more than 700 million daily active users.

ByteDance Ltd.’s popular short video app Douyin is testing the water in several cities for entering the food delivery market in search of new revenue, a move that may reignite battles in the multibillion-dollar sector.

Douyin, TikTok’s cousin in China, launched a trial service providing food delivery in Beijing, Shanghai and Chengdu, putting itself in a potential head-to-head fight with industry leaders Meituan and Alibaba’s Ele.me.

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