Caixin
Feb 22, 2023 06:01 AM
BUSINESS

China Tech Giants’ Shares Tumble Amid Growing Fears of Price Wars

E-commerce leader JD.com Inc.’s shares slumped as much as 11% in U.S. trading after a media report that it was planning a 10 billion yuan ($1.5 billion) subsidy campaign
E-commerce leader JD.com Inc.’s shares slumped as much as 11% in U.S. trading after a media report that it was planning a 10 billion yuan ($1.5 billion) subsidy campaign

(Bloomberg) — China’s internet giants are revving up efforts to outdo each other since Beijing began to wind back its bruising crackdown on the tech sector, spurring an abrupt surge in competition that’s threatening margins and spooking investors.

A battle is brewing as companies that laid low or sought to limit expansion during the years-long crackdown now feel the shackles coming off. Beijing hasn’t sanctioned a return to the free-for-all that marked the sector’s pre-Covid heyday — but a flurry of aggressive campaigns announced by Big Tech in recent weeks is reviving the specter of debilitating price wars.

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