China E-Commerce Giant JD Set for $1.4 Billion Discount Spree

(Bloomberg) — JD.com Inc. will offer discounts across its online shopping platforms from Monday in a 10 billion yuan ($1.4 billion) campaign to capture new users ahead of an anticipated Chinese economic recovery this year.

The campaign has spurred concerns that larger rival Alibaba Group Holding Ltd. or upstart PDD Holdings Inc. may retaliate with cuts of their own, igniting a margin-eroding price war.