Caixin
Mar 08, 2023 08:34 PM
BUSINESS

Honda and Nissan’s Chinese Partner Slashes Car Prices to Jump-Start Sales

Dongfeng-Honda vehicles sit on display on Jan. 6 at an industry event in Guangzhou, South China’s Guangdong province. Photo: VCG
Dongfeng-Honda vehicles sit on display on Jan. 6 at an industry event in Guangzhou, South China’s Guangdong province. Photo: VCG

Dongfeng Motor Group Co. Ltd., a joint venture partner to Honda and Nissan in China, has embarked on a government-endorsed price-cutting spree in its home province, hoping to jumpstart flagging sales that fell by double-digits last year.

Based in Wuhan, capital of Central China’s Hubei province, Dongfeng is offering discounts on models under its own sub-brands, as well as ones made by its joint ventures with Nissan, Honda and Stellantis, one person close to the Wuhan government and several local industry sources told Caixin on Tuesday.

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