May 23, 2023 09:53 PM

CHINA

Photo Essay: Zibo BBQ Fires Up Tourist Frenzy, Poses Challenges

By Zhou Xinda and Li Hang

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Tourists and livestreamers pack the Muyangcun Barbecue restaurant in Zibo, East China’s Shandong province, on March 6. Photo: Ding Gang/Caixin

Tourists and livestreamers pack the Muyangcun Barbecue restaurant in Zibo, East China’s Shandong province, on March 6. Photo: Ding Gang/Caixin

As dawn breaks, a crowd of people donning thick clothing gathers at the entrance of the Muyangcun Barbecue restaurant in the eastern China city of Zibo. Among the crowd are employees preparing for the rush, as well as tour groups and visitors who spent the night nearby, eagerly waiting to try the local barbeque that seemingly rose to online fame overnight.

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