Caixin
Jun 13, 2023 04:22 AM
BUSINESS

Nio Ends Holdout in China’s Auto Price War

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Nio sold 31,041 vehicles during the first quarter, up 20.5% year-on-year but 22.5% fewer than in the previous quarter
Nio sold 31,041 vehicles during the first quarter, up 20.5% year-on-year but 22.5% fewer than in the previous quarter

Electric-vehicle maker Nio Inc. ended its holdout in China’s car price war and slashed base prices on all of its vehicles by 30,000 yuan ($4,200) in hopes of bolstering sales amid escalating competition in China, the world’s largest auto market.

Nio also pulled the plug on its free battery-exchange service for car buyers and introduced a pay-as-you-go system and a 30,000 yuan lifetime swap service.

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