Jul 05, 2023 12:21 PM

BUSINESS

BYD Launches Another Premium SUV in Push for EV Market Dominance

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Pre-orders have exceeded 20,000 units since the Shanghai Auto Show in April, according to BYD. Photo: Bloomberg

Pre-orders have exceeded 20,000 units since the Shanghai Auto Show in April, according to BYD. Photo: Bloomberg

(Bloomberg) — BYD Co. Ltd., China’s best-selling car brand, unveiled a new electric sport utility vehicle — the Denza N7 — at a glitzy event in a former factory in Beijing on Monday night, stepping up its push into the premium sector.

The model, which comes in six versions, has a starting price of 301,800 yuan ($41,680), which Morgan Stanley noted was in line with market expectations for 300,000 yuan.

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