Prada Shifts Focus From Stars to Athletes in China

(Sixth Tone) — Italian fashion label Prada is teaming up with China’s women’s national soccer team in another partnership with Chinese female athletes.

The brand is further building its portfolio of sports partnerships at a time when another Prada celebrity brand ambassador is embroiled in a high-profile sex scandal.

Prada announced the partnership on Monday, in which it will provide traveling and formal event outfits for the squad and staff to “give the team a modern and stylish appearance off the field.” The deal was announced as the women’s team set off for the FIFA Women’s World Cup beginning July 20 in Australia and New Zealand.