Xiaomi to Slash India Smartphone Line After Conceding Missteps
Listen to the full version

(Bloomberg) — Xiaomi Corp. plans to focus on 5G smartphones and a leaner product portfolio in India, trying to claw back market share lost to rivals including South Korea’s Samsung Electronics Co. in its second-biggest market.
China’s Xiaomi held the smartphone lead in India for years before regulatory headaches and a too-vast product portfolio — which by its own admission confused customers — led to its decline. In the quarter to March, Xiaomi ranked fourth behind Samsung, Oppo and Vivo in India’s smartphone market, according to researcher IDC Corp.

- PODCAST
- MOST POPULAR