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Jul 26, 2023 04:00 AM
BUSINESS

Xiaomi to Slash India Smartphone Line After Conceding Missteps

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Xiaomi will unveil a new 5G smartphone Aug. 1 priced at $200 to $250, Chief Marketing Officer Anuj Sharma said
Xiaomi will unveil a new 5G smartphone Aug. 1 priced at $200 to $250, Chief Marketing Officer Anuj Sharma said

(Bloomberg) — Xiaomi Corp. plans to focus on 5G smartphones and a leaner product portfolio in India, trying to claw back market share lost to rivals including South Korea’s Samsung Electronics Co. in its second-biggest market.

China’s Xiaomi held the smartphone lead in India for years before regulatory headaches and a too-vast product portfolio — which by its own admission confused customers — led to its decline. In the quarter to March, Xiaomi ranked fourth behind Samsung, Oppo and Vivo in India’s smartphone market, according to researcher IDC Corp.

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