New Shein Executive Aims to Expand Supply Chain Outside China

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By Shen Lu

(The Wall Street Journal) — Fast-fashion giant Shein announced Friday new leadership overseeing its global growth initiatives as the company seeks to diversify its supply chain beyond China.

Marcelo Claure, a former SoftBank Group executive, will serve as group vice chairman, a New York-based role that involves expanding manufacturing beyond China to be closer to Shein consumers, he said.