Latest Caixin Weekly | Auto 4S Stores Struggle for Survival
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文|财新周刊 安丽敏
Text | Caixin Weekly by An Limin
2023年,国内汽车市场价格战绵延不绝,也把4S店拖下了水。
In 2023, the relentless price war in China's domestic automobile market continues unabated, dragging 4S stores into the fray.
截至2022年末,国内共有约3.3万家不同规模的4S店。中国汽车流通协会发布的抽样调查报告显示,在2023年上半年,仅有四分之一的汽车4S店完成原定销量计划,其中半数亏损经营,这一比例攀升至2012年以来新高。
As of the end of 2022, there are approximately 33,000 car dealerships of various sizes in China. According to a sample survey report released by the China Automobile Dealers Association, only a quarter of these dealerships met their sales targets in the first half of 2023, with half operating at a loss. This proportion has reached a new high since 2012.
