Oct 21, 2023 07:32 PM

Amazon Confronts a New Rival: TikTok

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Amazon delivered more than 13 million packages on an average day in the U.S. last year, according to company data. Photo: Joe Raedle/Getty ImagesGES

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By Meghan Bobrowsky, Sebastian Herrera and Georgia Wells.

(The Wall Street Journal) — There’s a new rivalry in tech: Amazon versus TikTok.

TikTok made a name for itself in the U.S. as a viral video-sharing sensation. Now it’s trying to get its 150 million U.S. users to think of it as a shopping destination.

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