Oct 28, 2023 07:54 PM

The World’s Biggest Carmaker Made a Huge Bet on Tech. Things Went Wrong Fast

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Koji Sato, president of Toyota Motor Corp., speaks on stage at the Japan Mobility Show in Tokyo, Japan, on Wednesday, Oct. 25. Photo: VCG

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By River Davis

(The Wall Street Journal) — Toyota sells more cars each year than any other company, and it had similarly big dreams when it created its own in-house technology startup in 2021. It picked an American tech whiz to run it and envisioned building software for its cars that would become a standard for the whole industry.