Swatch Brings Luxury Omega, Blancpain Timepieces to the Masses

(Biel/Bienne, Switzerland) — For many consumer-facing companies, it would be unimaginable to put out a product that attempts to target everyone. But The Swatch Group Ltd. has done just that.

Ever since the Swiss watchmaker’s late founder, Nicolas Hayek, developed a fully-automated assembly line to make the world’s first quartz wristwatch with only 51 parts in 1983, it was clear that the Swatch brand was going to be a disruptor.