Dec 06, 2023 12:26 PM
BUSINESS
Amazon Targets Shein With Boon for Cheap Apparel Sellers
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Amazon dominates U.S. e-commerce by capturing more than $1 of every $3 spent online. Photo: Bloomberg
(Bloomberg) — Amazon.com Inc. is sharply cutting fees for merchants selling clothing priced below $20, a sign it’s hunkering down for a price war with Chinese fast-fashion upstart Shein.
On Tuesday, Amazon announced it would reduce seller fees on clothing products priced below $15 to 5% beginning in January. The rates on clothing priced from $15 to $20 will drop to 10%. The commissions on both categories had previously been 17%.
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