Shoppers Spend Almost Twice as Long on Temu’s App Than on Its Rivals

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The time users spend on Temu has continued to rise in the second half of this year, growing to about 22 minutes a day on average as of the end of October, research firm Apptopia found.

(Bloomberg) — Shoppers spend almost twice as long on the online shopping juggernaut Temu than they do on the apps of major rivals like Amazon.com Inc., according to research firm Apptopia.

On average, users spent 18 minutes per day on the Temu app, which is backed by Chinese heavyweight PDD Holdings Inc., in the second quarter, compared with 10 minutes for Amazon and 11 minutes for Alibaba Group Holding Ltd.’s AliExpress, based on Apptopia’s device-level analysis. Among younger users, the time spent on Temu was 19 minutes, it said.