Exclusive Interview: After a Decade at the Helm of New Hope, How Does Liu Chang Rate Herself?
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- New Hope Group is relocating its headquarters from Beijing to Chengdu as part of cost-cutting measures, consolidating office space and streamlining management.
- Liu Chang, Chairwoman of New Hope Group and New Hope Liuhe, emphasizes the company's focus on internal strength, specialization, and responsibility over expansion.
- Facing industry downturns and economic pressures, Liu Chang has taken a hands-on approach to operations, implementing a wartime culture within the company and reducing executive salaries amidst financial challenges.
文｜财新周刊 凌华薇 王娟娟
By Caixin Weekly's Ling Huawei, Wang Juanjuan
2024年1月，望京SOHO，新希望的北京总部。2023年12月下旬以来，财新两次到访此处，看到偌大的办公区已处处冷冷清清。
In January 2024, at the Beijing headquarters of New Hope located in Wangjing SOHO, Caixin has visited twice since late December 2023 and observed that the vast office area has become eerily quiet.
在十年之后，新希望集团要将总部重心转回四川成都。作为降本增效的措施之一，新希望正准备将北京总部原本整整两层的办公室合并、缩减为半层。
A decade later, New Hope Group is shifting its headquarters back to Chengdu, Sichuan. As one of the measures to reduce costs and increase efficiency, New Hope is preparing to consolidate and reduce its Beijing headquarters office from two full floors to half a floor.
“新希望的自我定位从来都是成都的企业。之前在北京设立双总部，最主要是从战略、人才等资源考虑。但是我们的产业核心、人才核心一直都是以成都和山东为主。”一位新希望人士这样解释。
"New Hope has always identified itself as a Chengdu-based company. The establishment of dual headquarters in Beijing was primarily driven by strategic considerations and the need for resources such as talent. However, our industrial core and talent hub have always been centered around Chengdu and Shandong," explained an individual from New Hope.
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