Jan 20, 2024 10:30 AM

WEEKEND LONG READ

Weekend Long Read: Why North China Tourism Is Having a Moment

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The northern city of Harbin in China’s rust belt was without a doubt the most popular tourist destination in the country at the start of the year. That’s surprising.

The capital of Heilongjiang province has benefited from a wave of popularity from internet users, who have humorously dubbed travelers from the further south as “little southern potatoes,” a term of endearment for the tourists who flock to the city from places that usually don’t see snow.

A large crowd of people at Ice World in Harbin, Jan. 14. Photo：VCG

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