Caixin
Feb 03, 2024 03:23 AM
BUSINESS

Slowdown Sparks Fears Apple is Losing Its Bite in China

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China’s importance to Apple goes beyond its status as the company’s third-largest market by revenue
China’s importance to Apple goes beyond its status as the company’s third-largest market by revenue

(Bloomberg) — Apple Inc.’s latest quarterly results triggered investor fears that the company is losing ground in China, a long-prized market that generates roughly a fifth of its sales.

Revenue from the region plunged 13% last quarter, marking the worst decline since the 2018 holiday season. The drop was jarring enough to overshadow otherwise strong results, which included Apple’s first overall sales growth in a year.

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