Thailand Enlists Chinese Influencers to Shore Up Exports

(Bloomberg) — Thailand is planning to enlist Chinese social-media influencers to hawk things from the so-called elephant pants to local sweet delicacies to their followers back home, as part of the Southeast Asian nation’s bid to shore up exports to the world’s No. 2 economy.

Thirty to 50 of China’s top influencers will be invited to Thailand for a week in May, Commerce Minister Phumtham Wechayachai said in an interview with Bloomberg News in Bangkok on Tuesday. The intent is to get them to livestream about Thai goods, he said.