BYD Unveils Plan to Boost Brand Image, Global Reach

What’s new: BYD Co. Ltd. (002594.SZ) has unveiled a plan to further improve its brand image and expand its global influence, which could help the Chinese carmaker strengthen its position as the world’s leading electric vehicle (EV) maker and win more overseas customers.

Hong Kong and Shenzhen-listed BYD plans to “launch a number of high-end luxury models” beginning this year as it aims to carve out a bigger slice of the premium car market, the firm said in a stock exchange filing dated Sunday, without giving further details. BYD surpassed Tesla Inc. to become the largest EV-maker in vehicle sales in the fourth quarter.