Feb 24, 2024 07:27 PM

BUSINESS

Chinese Basketball Association Backs New East Asia League

By Wang Xiaoqing and Kelsey Cheng

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Chinese Basketball Association President Yao Ming speaks at the Greater Bay Area International Sports Business Summit in Macao on Friday. Photo: VCG

Chinese Basketball Association President Yao Ming speaks at the Greater Bay Area International Sports Business Summit in Macao on Friday. Photo: VCG

What’s new: The Chinese Basketball Association (CBA) will throw its weight behind a new East Asia professional basketball competition, according to the body’s president Yao Ming Friday.

By supporting the new Rising East Asia League, or Realeague, the region could see the development of large-scale, long-term basketball league, the former National Basketball Association (NBA) star said at the inaugural Greater Bay Area International Sports Business Summit in Macao.

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