Xiaomi 14 Gains Attention in Southeast Asia With Camera Upgrades

(Bloomberg) — Xiaomi Corp.’s latest smartphone launch caught early customer attention in Southeast Asia as the company seeks to reclaim ground lost to other top players including Samsung Electronics Co. Ltd. and Chinese peer Transsion.

The global launch of the Xiaomi 14 and 14 Ultra devices at Mobile World Congress in Barcelona pushed Xiaomi’s name into the top 10 of online trending lists in Malaysia and the Philippines. While Apple Inc.’s iPhone dominates interest in Southeast Asia as it does globally, Xiaomi took second place from Samsung in Indonesia a year ago with the launch of its earlier generation.