Caixin
Mar 20, 2024 07:02 PM
BUSINESS

Xiaomi Builds In-House Sales Network for First Electric Car

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Xiaomi’s debut electric vehicle, the SU7, sits is on display on Feb. 27 at the Mobile World Congress in Barcelona, Spain. Photo: VCG
Xiaomi’s debut electric vehicle, the SU7, sits is on display on Feb. 27 at the Mobile World Congress in Barcelona, Spain. Photo: VCG

Chinese smartphone giant Xiaomi Corp. (小米集团) said that it is building a three-layered sales network centered on its own retail stores for its first electric vehicle (EV), the SU7, which will be available for purchase next week.

The sales network is made up of company-run delivery centers that incorporate the functions of showrooms, sales, services and customer engagement, as well as repurposed Mi Home retail stores originally designed for selling only Xiaomi-branded electronics, but that will also sell the cars, Xiaomi President Lu Weibing said Tuesday.

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