Tim Cook Arrives in China Touting Its Role as iPhone Base

(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook arrived in China on Wednesday emphasizing the country’s importance as a market and production base, reaching out to Chinese consumers who may be falling out of love with the maker of iPhones.

There is no supply chain in the world more critical to the company than China’s, Cook told the Global Times in an interview. Apple has been expanding its base in the country and increasing investment over the past 30 years, he added.