Mar 25, 2024 06:59 AM

Cover Story: The Countdown Begins: TikTok Navigates Uncertain Future Amid U.S. Ban Bill

By Du Zhihang, Guan Cong, Qu Yunxu and Denise Jia

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Just six months ago, TikTok, the short-video app owned by Beijing-based ByteDance Ltd., was charging headlong into the U.S. e-commerce market. From September through December, nearly $1.2 billion of goods were sold on the platform used by 170 million Americans. This year, the app aims to generate as much as $20 billion in gross merchandise volume (GMV) in the world’s biggest consumer market.

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