Starbucks Is Staying Out of China’s Coffee Price War, Founder Says

As a price war intensifies in China’s coffee market, Starbucks Corp. Founder Howard Schultz said the U.S. coffee chain isn’t joining in with local affordable brands’ steep discounting.

Starbucks has to “recognize that competition is happening,” but “I’m not spending one minute of my time worrying about” it and will strictly focus on the business itself, Schultz said Saturday at a forum hosted by the School of Management of Fudan University in Shanghai.