Caixin
Mar 29, 2024 08:14 PM
TECH

Xiaomi’s Secret to Surviving the EV Price War — Over $18 Billion in Cash, CEO Says

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Lei Jun, chairman and CEO of smartphone giant Xiaomi, speaks at the launch of the Mi Car SU7 in Beijing on Thursday. Photo: VCG
Lei Jun, chairman and CEO of smartphone giant Xiaomi, speaks at the launch of the Mi Car SU7 in Beijing on Thursday. Photo: VCG

By harnessing its financial strength and supply chain management capabilities, Xiaomi Corp. (小米集团) will survive in China’s cutthroat electric vehicle (EV) market, which is embroiled in a brutal price war, its CEO said during a group interview.

The Beijing-headquartered smartphone giant has “a cash reserve of more than 130 billion yuan ($18 billion)” which will enable it to “navigate through the intensifying competition” in China’s crowded EV market over the next five years, Lei Jun told reporters on Thursday.

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