In Depth: Luckin Challenger Pushes China’s Coffee Price War Toward Boiling Point

China’s coffee market is in the midst of a price war, and it’s showing no sign of abating as the country’s leading affordable brand Luckin Coffee Inc. faces down challenger Cotti Coffee, the upstart launched by Luckin’s disgraced co-founders Lu Zhengyao and Qian Zhiya.

Forced out of Luckin for their role in perpetrating a $300 million fraud, Lu and Qian returned in late 2022 with a new venture and promptly went to battle with their former brainchild. They adopted the same low-price strategy, at one point undercutting Luckin’s best discount.