Huawei Unveils New Phone Lineup to Ramp Up the Pressure on Apple

(Bloomberg) — Huawei Technologies Co. Ltd. released its latest series of smartphones on Thursday, sustaining its momentum after the breakthrough Mate 60 device helped erode Apple Inc.’s dominance in China’s high-end segment.

The Pura 70 smartphone series starts at 5,499 yuan ($760) and scales all the way to 9,999 yuan for an Ultra edition, which matches the price tag on some iPhone 15 models. The device, unfurled with little marketing via a post on WeChat, shot to the top of social media trending lists shortly after its introduction. The Ultra model sports a retractable camera with an adjustable aperture — a rarity in consumer phones.