May 03, 2024 03:58 PM
Toyota Unit Launches Cambodian Auto Plant Built on African Strategy
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The plant will use semi-knockdown production to build Toyota’s Hilux pickup truck and Fortuner sport utility vehicle. Photo: VCG
(Nikkei Asia) — Toyota Tsusho began operations at an auto assembly plant in Phnom Penh Thursday, looking to use a successful African strategy to capture demand in the developing Southeast Asian country of Cambodia.
“The start of assembly production marks a new milestone in the more than 30 years of Toyota Tsusho’s history in Cambodia,” said Ichiro Kashitani, president and CEO of Toyota Tsusho, in a news release on the opening ceremony.
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