Caixin
May 08, 2024 01:50 PM
BUSINESS

Elon Musk Dispatches Tesla’s ‘Fireman’ to China Amid Slowing Sales

00:00
00:00/00:00
Listen to this article 1x
A promotional Tesla booth stands on May 1 in Suqian, East China’s Jiangsu Province. Photo: VCG
A promotional Tesla booth stands on May 1 in Suqian, East China’s Jiangsu Province. Photo: VCG

Subscribe to a bundle to unlock all coverage by Caixin Global and the WSJ.

By Raffaele Huang

(The Wall Street Journal) — When Elon Musk made a surprise visit last month to Beijing, the Tesla chief executive brought along a trusted lieutenant: Tom Zhu, the company’s former China head who had skyrocketed through the ranks as a turnaround guru.

Now, Zhu — one of just three senior executives including Musk currently named on Tesla’s website — is getting deployed from Tesla’s Texas headquarters back to China at a vulnerable time for the world’s most valuable automaker, according to a person familiar with the matter.

Zhu, who was born in China and educated in the U.S. and New Zealand, had last year been promoted to Tesla’s global leadership team in Austin, where he shouldered some CEO duties as Musk split his time elsewhere. Zhu is credited with turning Tesla’s Shanghai factory into one of the company’s standout performers. Some employees refer to Zhu internally as the “fireman” due to his ability to troubleshoot issues and hit high targets.

You've accessed an article available only to subscribers
VIEW OPTIONS
Share this article
Open WeChat and scan the QR code
NEWSLETTERS
Get our CX Daily, weekly Must-Read and China Green Bulletin newsletters delivered free to your inbox, bringing you China's top headlines.

We ‘ve added you to our subscriber list.

Manage subscription
PODCAST