Caixin
May 08, 2024 04:27 AM
BUSINESS

Meituan Tops Hong Kong Food Delivery Market After Just One Year

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Meituan launched KeeTa in Hong Kong in May 2023 as the food delivery giant’s first major foray outside the Chinese mainland
Meituan launched KeeTa in Hong Kong in May 2023 as the food delivery giant’s first major foray outside the Chinese mainland

Meituan has become the largest food delivery service provider in Hong Kong with more than 40% share of the market since its debut in the city a year ago, thanks to generous subsidies and rapidly expanding services.

KeeTa, Meituan’s Hong Kong focusing platform captured 44% of Hong Kong’s food delivery orders in March, surpassing rival Foodpanda’s 35% to become the top player, according to market data provider Measurable AI.

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