Charles Li’s Micro Connect Rallies Key Employees to Invest in ‘Leading Sheep’ Program
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Micro Connect, a small-business financing platform co-founded by Charles Li, the former Hong Kong Stock Exchange chief, confirmed to Caixin that it is asking staff to invest their own money in a new venture.
The “leading sheep” program, involving about 20 core, frontline employees, will use 1 million yuan ($138,000) of contribution from these employees, as well as 9 million yuan from the company, to form a special purpose vehicle, according to people close to Micro Connect.

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- Micro Connect launched a “leading sheep” program where 20 core employees invest 1 million yuan, combined with 9 million yuan from the company, to align employee and company interests.
- The initiative aims to motivate employees to better approach and secure investors for the company’s revenue-sharing financing model for micro and small businesses in China.
- As of November 2023, Micro Connect has financed over 2.4 billion yuan to 11,190 stores in China and plans to transform into an operator of its Macao financial assets exchange.
Micro Connect, a small-business financing platform co-founded by former Hong Kong Stock Exchange chief Charles Li, is reportedly asking its staff to personally invest in a new venture via the “leading sheep” program. This initiative involves around 20 core frontline employees contributing 1 million yuan ($138,000) collectively, partnered with an additional 9 million yuan from the company, to create a special purpose vehicle [para. 1][para. 2]. The contributions from employees are domestic funds managed through specialized domestic accounts and will not be used for direct investment, adhering to the legal framework that restricts the use of funds raised on the Chinese mainland by the Hong Kong-based company [para. 3].
The goal of this program is to align employees’ interests with the company’s objectives, ensuring they have a heightened sensitivity to the risks and returns related to their investment in the stores financed by Micro Connect [para. 4]. Founded in August 2021 by Charles Li and co-founder Zhang Gaobo, the company aims to combine international capital with micro and small businesses in China to help them overcome financing difficulties [para. 5].
Micro Connect typically enters into 36-month contracts with chain retailers, offering 500,000-yuan loans per store in exchange for a share of daily revenue until the principal is repaid. These contracts are then listed on a financial assets exchange in Macao [para. 6]. By November 2023, the platform had extended over 2.4 billion yuan in financing to about 11,190 stores across China [para. 7].
An internal letter from Li and Zhang stated that the “leading sheep” program aligns with Micro Connect’s phase 2 strategic plan, aimed at motivating frontline staff to engage potential investors and convince them to invest in the company’s revenue-sharing model [para. 8]. In January, the company introduced a new market standard for financing micro and small businesses in China, marking a strategic shift toward becoming a “fully disinterested operator” of the Macao exchange as the number of market participants grows [para. 9]. The core employees involved in the “leading sheep” initiative are tasked with leading specialized investment teams to explore varied investment strategies across different sectors [para. 10].
Micro Connect plans to release an internal update on the progress of the program soon [para. 11]. The company reinforces its commitment to providing effective financial solutions to micro and small businesses while motivating its employees to take an active role in its strategic growth.
- Micro Connect
- Micro Connect, co-founded by Charles Li and Zhang Gaobo in August 2021, is a Hong Kong-based financing platform assisting small businesses in China. It offers loans to chain retailers, receiving a portion of daily revenue until repayment. As of November 2023, it has financed over 11,190 stores, totaling more than 2.4 billion yuan. The company is transitioning into a “fully disinterested operator” of the Macao exchange as part of its phase 2 strategic plan.
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