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Jul 20, 2024 01:32 PM
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With an Over-Capacity in Post-Pandemic Domestic Airline Market, International Routes Present New Opportunities (AI Translation)

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上海,一架维珍客机从伦敦飞抵上海浦东国际机场。维珍退出中国,是2024年国际航线“中进外退”的缩影。
上海,一架维珍客机从伦敦飞抵上海浦东国际机场。维珍退出中国,是2024年国际航线“中进外退”的缩影。

文|财新周刊 邹晓桐,赵雪杉(实习)

By Caixin Weekly’s Zou Xiaotong, Zhao Xueshan (Intern)

  2024年的中国民航“旺丁不旺财”,连最赚钱的暑运旺季,机票也卖不上价。

In 2024, China's civil aviation industry is experiencing a situation of "booming passenger numbers but lacking profits." Even during the peak summer travel season, traditionally the most lucrative period, airlines are struggling to sell tickets at higher prices.

  航班管家7月17日的数据显示,2024年暑期国内机票不含税(经济舱)均价787元,同比下降17%,比2019年还低1%;国际机票(经济舱)均价2303元,同比下降25.37%,比2019年暑期跌了12.1%。今年以来,春运后的每个节假日,航空公司间都会进行价格战,“量升价跌”窘境延续至今。在“五一”假期,票价临期跳水、环比跌约两成,打破了“买得越早越便宜”的惯例,不少旅客打电话给航司要求退差价。

Data from Flight Manager on July 17 shows that the average price of domestic air tickets for the summer of 2024, excluding tax (economy class), is 787 yuan, a year-on-year decrease of 17%, and 1% lower than in 2019. The average price of international air tickets (economy class) is 2,303 yuan, a year-on-year decrease of 25.37%, and a 12.1% drop compared to the summer of 2019. This year, during every holiday following the Spring Festival travel rush, airlines have engaged in price wars, leading to a continued situation where increased volume results in lower prices. During the "May Day" holiday, ticket prices plummeted last minute by about 20% compared to the previous month, breaking the convention of "the earlier you buy, the cheaper." Many passengers called airlines to demand refunds of the price difference.

  中国民航局7月12日发布的数据显示,2024年上半年累计客运量超过3.5亿人,同比增23.5%,较2019年同期增长9%。虽客运量快速反弹,但飞常准数据则显示,2024年上半年,国内航线平均票价为832元,同比下降5%;国际及地区航线平均票价1780元,同比下降20%。

According to data released by the Civil Aviation Administration of China (CAAC) on July 12, the cumulative passenger traffic for the first half of 2024 surpassed 350 million people, marking a year-on-year increase of 23.5% and a 9% rise compared to the same period in 2019. Despite the swift rebound in passenger traffic, data from Flight Master indicates that the average fare for domestic routes in the first half of 2024 was 832 yuan, a 5% decrease year-on-year; while the average fare for international and regional routes stood at 1,780 yuan, a 20% year-on-year decrease.

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Caixin is acclaimed for its high-quality, investigative journalism. This section offers you a glimpse into Caixin’s flagship Chinese-language magazine, Caixin Weekly, via AI translation. The English translation may contain inaccuracies.
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With an Over-Capacity in Post-Pandemic Domestic Airline Market, International Routes Present New Opportunities (AI Translation)
Explore the story in 30 seconds
  • In 2024, China's civil aviation faces increased passenger numbers but declining profits, hindered by falling ticket prices and rising operational costs.
  • Data shows a 17% drop in domestic ticket prices and a 25.37% fall in international fares year-over-year, despite a 23.5% increase in passenger traffic.
  • Competitive pressures from high-speed rail and geopolitical issues, like the Russia-Ukraine conflict, further impact airline profitability, causing significant industry losses.
AI generated, for reference only
Explore the story in 3 minutes

In 2024, China's civil aviation sector is grappling with rising passenger numbers but declining profits. During peak travel seasons, ticket prices have dropped. Data from July 17 indicates the average price of domestic air tickets is 787 yuan, a 17% year-on-year decrease. International tickets averaged 2,303 yuan, down 25.37% year-on-year.[para. 1] Following the Spring Festival, airlines have engaged in price wars, leading to a situation where high volume has resulted in lower prices.[para. 1]

The Civil Aviation Administration of China (CAAC) reported that passenger traffic in the first half of 2024 exceeded 350 million people, a 23.5% increase year-on-year.[para. 2] However, Flight Master data shows that average fares have decreased, with domestic routes at 832 yuan and international ones at 1,780 yuan, representing declines.[para. 2]

The China Air Transport Association (CATA) noted that international routes have not yet recovered fully, causing reduced ticket prices and insufficient load factors in the domestic market.[para. 3] As a result, the industry saw a loss of 7.2 billion yuan in the second quarter, with cumulative losses in the first half reaching 4.71 billion yuan.[para. 3]

Airfare levels for 2024 are reported to be 15%-20% lower than those in 2023.[para. 4] Foreign airlines are retreating from the Chinese market, with Virgin Atlantic and Qantas halting operations on certain routes. This move highlights the shift where domestic airlines dominate international routes, leading to lower prices.[para. 5]

On China-Europe routes, Chinese airlines now hold 72.4% of the market share, compared to 53% in 2019. This shift is influenced by factors like the Russia-Ukraine conflict and subsidies for international routes from some Chinese cities.[para. 6]

Competition from China's high-speed rail network, which now extends its effective range to 1,000-1,200 kilometers, is also squeezing civil aviation's market share. Senior aviation consultant Yu Zhanfu noted high-speed rail's advantages, such as punctuality and cost-effective pricing for second-class seats, have contributed to diverting passengers from air travel and suppressing airfares.[para. 8]

In the international market, domestic airlines have ramped up their capacity, redirecting operations to countries with more open air rights, such as the United Kingdom.[para. 9] This has led to lower load factors and ticket prices, putting pressure on profitability.[para. 9][para. 9][para. 9]

China's airlines are also increasing capacity in non-traditional markets, specifically in the Middle East, aligning with national strategic plans and benefiting trade between China and the Middle East.[para. 10] This shift helps to diversify investments but also highlights regional disparities in the recovery of international routes.[para. 10]

For the three major state-owned airlines, an excess supply of wide-body aircraft has led to operational pressures.[para. 11] Despite the massive deployment of capacity and falling ticket prices, load factors have not returned to pre-pandemic levels.[para. 11]

In terms of competition with high-speed rail, civil aviation has struggled, particularly for routes within a 1,000-1,200 kilometer range. The high-speed rail network's expansion has compounded this challenge, reducing air traffic on shorter routes.[para. 12]

To combat rising operational costs, primarily due to fuel prices, and increased financial liabilities accrued during the pandemic, airlines are attempting to improve efficiencies and expand capacity despite facing structural and economic challenges.[para. 14]

Overall, while the civil aviation industry in China has seen a rebound in passenger volumes, insufficient demand, rising operational costs, and intense competition from high-speed rail have kept the sector from returning to profitability. The industry faces an array of challenges, including geopolitical factors, oil price volatility, and structural changes in air travel preferences, which continue to create a complex and challenging environment.[para. 14]

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Who’s Who
Virgin Atlantic Airways
维珍大西洋航空
Virgin Atlantic Airways will suspend its Shanghai-London flights from October 26, 2024, citing increased costs due to rerouting around Russia. This decision follows the restoration of the route in May 2023, after a three-year pandemic hiatus. Virgin's move highlights the broader trend of foreign airlines reducing their presence in China amid geopolitical challenges and competitive pressures.
Australia Airlines
澳洲航空
Australia Airlines announced its exit from the Chinese market, canceling its only direct flight to China starting July 28, 2024. This move reallocates their resources to other Asian regions. The decision comes in the context of international airlines reassessing operations and facing challenges due to increased costs and competitive pressures.
China Eastern Airlines
中国东航
China Eastern Airlines (600115.SH) is focusing on increasing international flights, achieving a recovery of international and regional flights to 102% of 2019 levels during the summer of 2024. They have also expanded services to non-traditional markets, including new routes to Riyadh, Istanbul, and other Middle Eastern destinations. Despite these efforts, China Eastern Airlines projected a loss of 24-29 billion yuan for the first half of 2024.
Xiamen Airlines
厦门航空
Xiamen Airlines is mentioned as having competitively priced tickets compared to other international airlines. For example, on the Doha-Beijing route, its fares are 1000-2000 yuan cheaper than those of Qatar Airways. Xiamen Airlines has also connected its ticketing system with the railway system to facilitate the purchase of air-rail combined tickets.
Air China
中国国航
Air China (国航) faces a challenging 2024, with increased operating costs and a significant drop in ticket prices. In the first half of 2024, the company anticipated losses between 2.3 to 3 billion RMB. Despite increasing its total capacity by 21% compared to 2019, its domestic capacity rose by 50%, but the overall load factor and profitability remain pressured.
China Southern Airlines
南方航空
China Southern Airlines (600029.SH), faced a challenging 2024 with increased competition and weather-related disruptions impacting operations. Despite operational hurdles, its domestic passenger load factor recovered to pre-pandemic levels. The airline has been expanding its international routes, including new flights to the Middle East, to capture more market share. However, financial pressures from rising fuel costs and debt levels persist. China Southern's investments in new aircraft, including a significant order of C919 jets, indicate a long-term growth strategy.
Cathay Pacific Airways
国泰航空
According to the article, Cathay Pacific Airways is one of the airlines that has increased its flight offerings to the Middle East. Specifically, it has launched a new route connecting Hong Kong to Riyadh, Saudi Arabia. This move aligns with the broader strategy of Chinese airlines to expand in the Middle Eastern market.
Qatar Airways
卡塔尔航空
Qatar Airways is mentioned as operating a route between Doha and Guangzhou, which South China Airlines has also introduced, making it no longer the only airline on this route. Additionally, Qatar Airways' ticket prices on the same route are mentioned to be 1000-2000 RMB higher than those of Xiamen Airlines.
Air France-KLM Group
法航荷航集团
Air France-KLM Group's Greater China Executive, Wei Mailun, highlighted challenges due to rerouting around Russia, requiring four pilots per flight and increasing travel times. This rerouting affects flight schedules and connectivity. The extra flying time, around two and a half hours longer from Beijing to Paris, increases operational costs, impacting competitiveness against Chinese airlines.
Juneyao Airlines
吉祥航空
Juneyao Airlines, a private Chinese airline with fewer wide-body aircraft, has nearly reached its 2019 profit levels. It has benefited from better unit cost control compared to major state-owned airlines, helping it sustain profitability in the competitive Chinese aviation market.
Spring Airlines
春秋航空
Spring Airlines (601021.SH) is a Chinese low-cost carrier that performed comparatively well in 2023. Despite the broader industry's struggles, it managed to keep unit costs stable and announced a projected net profit of 12.9 billion to 13.4 billion yuan for the first half of 2024.
Hainan Airlines Holding
海航控股
Hainan Airlines Holding has opened a new direct flight route from Haikou to Abu Dhabi. The shift in international routes this year reflects a broader trend among Chinese airlines focusing on Middle Eastern destinations, particularly as they increase their overall international route offerings post-pandemic.
AI generated, for reference only
What Happened When
July 12, 2024:
Civil Aviation Administration of China (CAAC) released data showing the cumulative passenger traffic for the first half of 2024 surpassed 350 million people.
July 17, 2024:
Data from Flight Manager indicated that the average price of domestic air tickets for the summer of 2024 is 787 yuan, a year-on-year decrease of 17%.
July 17, 2024:
Virgin Atlantic announced suspension of its Shanghai-London flights starting October 26, 2024.
AI generated, for reference only
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