China’s Geely Unveils Its New Star, a Compact EV to Challenge BYD’s Seagull

(Bloomberg) — Geely Automobile Holdings Ltd. on Tuesday unveiled its first compact electric vehicle (EV), aiming to challenge the dominance of BYD Co. Ltd.’s Seagull in China’s entry-level segment.

The car, whose Chinese name Xingyuan translates to Wish Upon a Star, targets young, first-time car buyers and has a spacious design for its size. Pricing and more specifications will be revealed later, the company said. They will be compared closely to those of the Seagull, which has a basic version selling for as low as 69,800 yuan ($9,800).