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Sep 14, 2024 01:32 PM
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The Unspoken Rules of Buying Insurance in Hong Kong (AI Translation)

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香港保险业增长潜力的背后,亦滋生出一些灰色空间。图:由AI工具制作
香港保险业增长潜力的背后,亦滋生出一些灰色空间。图:由AI工具制作

文|财新周刊 王小青 发自香港

By Caixin Weekly's Wang Xiaoqing in Hong Kong

  尖沙咀广东道上,数十名香港保险代理和经纪高举广告牌,正在向内地游客推销保险产品。广东道是香港保险公司和保险经纪公司的聚集地。“保险、移民、留学,甚至开设家族办公室,我们都能搞定。”一名“举牌”的保险经纪说道。

On Canton Road in Tsim Sha Tsui, dozens of Hong Kong insurance agents and brokers are holding up advertising boards, marketing insurance products to mainland tourists. Canton Road is a hub for Hong Kong insurance companies and brokers. "Insurance, immigration, studying abroad, and even setting up family offices—we can handle it all," said one of the "sign-holding" insurance brokers.

  街头抢客、谋生不易,2024年第二季度,港险市场的中国内地访客新造保单保费同比大降36.9%。就算不考虑2023年年初疫情通关后内地访客投保需求集中爆发的高基数效应,第二季度环比亦较首季下滑10.0%。这其中的原因,一方面是疫情中累积的需求已大部分释放,另一方面则是香港保监局联合香港廉政公署(ICAC)于4月中旬展开了打击不合规中介人渠道执法行动,行动目标主要瞄准内地访客业务。

Competition for clients on the streets highlights the difficulty of making a living. In the second quarter of 2024, premiums for newly issued policies to mainland Chinese visitors in the Hong Kong insurance market plummeted by 36.9% year-over-year. Even disregarding the high base effect caused by the surge in demand following the pandemic border reopening in early 2023, premiums still fell 10.0% quarter-over-quarter. The reasons behind this decline include the significant release of pent-up demand accumulated during the pandemic and enforcement actions initiated in mid-April by the Hong Kong Insurance Authority (HKIA) in collaboration with the Independent Commission Against Corruption (ICAC) targeting non-compliant intermediary channels, primarily focusing on mainland visitor business.

  根据香港保监局通告,2024年4月10日至11日,香港保监局与廉政公署先后到达四个处所执行搜查令,包括搜查一家持牌保险经纪公司及一家转介人公司的办公室;廉政公署在联合行动中还拘捕了一名保险经纪及一名转介人。

According to a notice from the Insurance Authority of Hong Kong, on April 10-11, 2024, the Insurance Authority and the Independent Commission Against Corruption (ICAC) executed search warrants at four locations. These included the offices of a licensed insurance broker company and a referral company. During the joint operation, the ICAC also arrested an insurance broker and a referral agent.

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Caixin is acclaimed for its high-quality, investigative journalism. This section offers you a glimpse into Caixin’s flagship Chinese-language magazine, Caixin Weekly, via AI translation. The English translation may contain inaccuracies.
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The Unspoken Rules of Buying Insurance in Hong Kong (AI Translation)
Explore the story in 30 seconds
  • Hong Kong insurance brokers on Canton Road are aggressively marketing to mainland tourists amid falling premiums, which dropped 36.9% year-over-year in Q2 2024.
  • Major regulatory actions by the Hong Kong Insurance Authority and ICAC target non-compliant commission practices, including high commission payouts and rebates to clients.
  • The Hong Kong Insurance Authority is working on optimizing commission structures and tightening regulations, aiming to address issues like unlicensed sales and rebate practices in the insurance market.
AI generated, for reference only
Explore the story in 3 minutes

On Canton Road in Tsim Sha Tsui, Hong Kong insurance agents and brokers aggressively market insurance products to mainland tourists. A notable decline in premiums for newly issued policies to mainland Chinese visitors in Hong Kong's insurance market by 36.9% year-over-year in Q2 2024 underlines the industry's challenges. Despite overcoming the pandemic’s pent-up demand, a 10% quarterly drop persists, exacerbated by Hong Kong Insurance Authority (HKIA) and Independent Commission Against Corruption (ICAC) actions in mid-April targeting non-compliant intermediary channels dominant in mainland visitor business [para. 1].

The enforcement actions involved executing search warrants at four locations, including a licensed broker's office, during which an insurance broker and referral agent were arrested [para. 2]. Typically, insurance intermediaries such as agents, brokers, and referrers play critical roles, yet HKIA disclosures highlighted improper high commission payouts, leading to widespread "commission rebate" practices [para. 3][para. 4].

Hong Kong's marketplace includes insurance brokerage companies, banks, and agents, being held accountable for their duties. Some brokers are suspected of paying over 90% of commissions to intermediaries, reflecting systemic issues highlighted by industry insiders [para. 5][para. 6]. The influx of "high-end talents" via the extended "Top Talent Pass Scheme" has complicated the issue, creating competition and incentivizing illegal rebates to retain clients [para. 7][para. 8].

Industry experts like Lin Juntong emphasize that rebates lead to the undermining industry service standards and client trust. Compounded by brokers' illegal promises, such practices have been reported to ICAC [para. 9][para. 10]. Despite the complex regulatory landscape, Hong Kong’s insurance products remain attractive due to their competitive savings-oriented dividend policies [para. 11][para. 12].

Recognizing lingering issues, HKIA has actively started rectifying intermediary channels with excessively high commission payouts tied to non-compliant behaviors. Investigation updates as of early September indicate continuing scrutiny [para. 13][para. 14]. The problematic model involves intermediary "boat companies" funneling high commissions to mainland connections, facilitated through largely undetectable practices [para. 15-17].

Crucial to this model are "signing agents" who are paid nominally to seemingly legitimize policies signed offshore, often without genuine client service [para. 18-20]. The gray area persists due to structured rebates and disingenuous client declarations mitigating regulatory detection [para. 21][para. 22].

Amid regulatory tightening, some brokerage firms face operational disruptions, with industry articles and anonymous sources pointing to widespread 'black sheep' practices involving substantial commission payouts, often facilitated through reciprocal arrangements with mainland entities like banks [para. 23][para. 24][para. 25].

Hong Kong's favorable policies continue facilitating high-value mainlanders' cross-border insurance purchases. However, ongoing tensions between regulatory compliance and incentivized malpractice challenge sector stability [para. 26][para. 27]. The infusion of talents via the Top Talent Pass Scheme has intensified rebate practices, critically for visa renewal leveraging mainland connections [para. 28-30].

To mitigate the damaging effects of the top-heavy commission structure, it is suggested that Hong Kong averages commissions over multiple years, emulating Singapore’s model which caps initial commissions and mandates capital retention against brokerage commissions [para. 31][para. 32]. This approach aims to lessen the upfront commission incentive fueling rebate issues [para. 33][para. 34].

Following HKIA and ICAC coordination, regulation efforts extend to eliminating deceptive marketing and non-compliant sales via local banks, which have come under scrutiny for misleading premium financing pitches [para. 35-37].

HKIA's proactive measures, including memoranda with regional counterparts and a detailed vetting program for insurance intermediaries, aim to safeguard against systemic abuse while striving for market refinement and global competitiveness [para. 38-41].

AI generated, for reference only
Who’s Who
AIA
友邦保险
AIA (友邦保险) is a prominent player in the Hong Kong insurance market. The company faces increased regulatory scrutiny, primarily due to high commission payments to intermediary channels and potential non-compliance with anti-money laundering regulations. In April 2024, the Hong Kong insurance regulator required AIA to submit a report confirming corrective actions for its anti-money laundering system, and in August, AIA was fined 23 million Hong Kong dollars for technical shortcomings in its system.
Prudential
保诚保险
Prudential (保诚保险) is mentioned in the article with an agent named Li. The article discusses Prudential's involvement in Hong Kong's insurance market and highlights issues like high commissions and rebate practices among agents. Li notes that the company offers talent visas, attracting new agents, some of whom engage in rebate activities to meet policy-signing pressures for visa renewals.
FWD Group
富卫集团
FWD Group is one of the three "internationally active insurance groups" based in Hong Kong, as per the article. Alongside AIA and Prudential, FWD Group contributes to Hong Kong's standing as a key hub for major insurance companies, highlighted by regulatory efforts to attract more large-scale overseas-registered insurance companies to relocate to Hong Kong.
Henyuan Global Wealth Management Limited
恒源环球财富管理有限公司
Henyuan Global Wealth Management Limited, with license number FB 1555, is implicated in a regulatory investigation by the Hong Kong Insurance Authority and ICAC for potentially paying over 90% of its commissions to referral agents. This practice is suspected to include illegal payments to clients to induce signing insurance policies, known as "rebating." Forced by regulatory pressure, Henyuan reportedly suspended most operations since late April 2024.
P.A.I Financial Planning Limited
鐶安财务策划有限公司
P.A.I Financial Planning Limited (license number: FB 1392) is mentioned in the article as having a different business model from Hengyuan Global Wealth Management. It is one of the top ten insurance brokerage companies preferred by AIA Insurance in 2023 and does not follow the high commission payout practice prevalent among other brokerage companies in that list.
iFAST
奕丰
The article does not provide specific information regarding iFAST. It discusses issues related to the Hong Kong insurance market, including regulatory actions, commission structures, and the impact of the "High Talent Pass" scheme on the industry. If you need information about iFAST, please provide additional context or specific details.
10Life
10Life
10Life is an insurance comparison platform mentioned in the article. Its co-founder and CEO, Fai Yuen, highlights the competitiveness of Hong Kong's savings insurance products globally, citing flexible product design, the option of multiple beneficiaries on a single policy, and various currency choices.
CLSA
中信里昂
The article mentions Liu Da, a China Fintech/Finance Analyst at CLSA (China International Capital Corporation Limited), who highlighted that the continued China-U.S. interest rate differential bolsters the competitiveness of Hong Kong insurance products. Liu also noted that the increasing attention of mainland residents, particularly high-income individuals, on worldwide wealth allocation enhances the cross-border purchase of savings-type insurance policies.
AI generated, for reference only
What Happened When
Early 2023:
Pandemic border reopening, leading to a surge in demand in the Hong Kong insurance market.
April 10-11, 2024:
The Hong Kong Insurance Authority (HKIA) and the Independent Commission Against Corruption (ICAC) executed search warrants at four locations, including the offices of a licensed insurance broker company and a referral company. An insurance broker and a referral agent were also arrested.
Mid-April 2024:
Enforcement actions by the Hong Kong Insurance Authority (HKIA) and the Independent Commission Against Corruption (ICAC) targeting non-compliant intermediary channels began.
Late April 2024:
Hengyuan Global Wealth Management Co., Ltd. substantially ceased operations due to pressure from the investigation.
Late May 2024:
The Hong Kong Insurance Authority issued a circular to the entire industry highlighting that commission structures could be an inducement for non-compliant behavior.
Second quarter of 2024:
Premiums for newly issued policies to mainland Chinese visitors in the Hong Kong insurance market plummeted by 36.9% year-over-year.
End of June 2024:
The Top Talent Pass Scheme approved over 70,000 applications, with approximately 56,000 applicants having already arrived in Hong Kong.
AI generated, for reference only
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