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Cover Story: China’s Record Class of College Graduates Faces Final Test in Shrinking Job Market

Published: Sep. 23, 2024  5:35 a.m.  GMT+8
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China’s record class of 2024 college graduates -- 11.8 million students strong – are entering the weakest job market the country has endured in years as the former growth sectors of internet companies, education employers and real estate developers reduce their payrolls.

Amid the shifting economic landscape – in which the emerging industries of new energy vehicles, semiconductors and carbon neutrality have yet to pick up the slack -- the unemployment rate for 16- to 24-year-olds in urban areas jumped to 18.8% in August, the highest this year.

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  • China’s graduating class of 11.8 million in 2024 faces a tough job market with 18.8% youth unemployment in urban areas due to declining demand in former growth sectors like internet, education, and real estate.
  • Companies are now focused on cost-cutting, leading to stringent hiring and an employment market mismatch, where graduates are often overqualified for available jobs but lack necessary experience.
  • Government and expert interventions highlight structural reforms in education and job creation; however, systemic economic challenges continue to hinder effective employment solutions.
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China’s 2024 class of college graduates, numbering 11.8 million, faces an exceptionally weak job market due to payroll reductions in former growth sectors like internet companies, education employers, and real estate developers [para. 1]. This economic shift has driven the unemployment rate for 16- to 24-year-olds in urban areas to 18.8% in August, the highest rate reported this year [para. 2]. Companies focusing on cost-cutting and efficiency now practice more rigorous hiring processes, leading to an increasingly competitive job environment [para. 3].

New graduates often prioritize job stability and work-life balance over quick employment, a trend that has contributed to "slow employment" as they take their time finding jobs that align with their values [para. 4]. Many fresh graduates are overqualified for lower-skilled jobs but lack the experience for higher-skilled positions, exacerbating employment difficulties. Experts predict these employment challenges will persist due to continuous college enrollment expansion [para. 5]. Government initiatives like temporary public sector jobs offer short-term relief but fail to address the fundamental issues, suggesting a need for structural reforms [para. 6].

Personal stories from recent graduates highlight the bleak job market. Xu Yu, despite a strong academic background and internships, spent months job hunting with no success and received rejections from major companies like Tencent and JD.com [para. 8]. Tang Hui faced a similar situation, with a job offer being retracted, leaving her to apply to over 50 companies without a single offer [para. 9]. Companies like Tencent and JD.com have drastically reduced their recruitment, reflecting a broader trend of reduced hiring and increased layoffs [para. 10][para. 12].

The gap between overall labor market recovery and severe youth unemployment is stark. While the national urban unemployment rate was 5.1% in the first seven months of 2024, the youth unemployment rate was 14.9% [para. 19]. Less than 30% of employers are hiring as many new graduates as last year, presenting a challenge for recent graduates competing for fewer positions [para. 20]. The job market also suffers from a mismatch between supply and demand, with many graduates eyeing state-owned enterprises while private enterprises struggle to attract applicants [para. 21][para. 22].

Internet giants like Alibaba, Tencent, and Baidu, once major recruiters, have significantly downsized their workforce, further shrinking job opportunities [para. 23]. Similarly, the education sector has suffered due to regulatory policies, fundamentally altering the job landscape [para. 25].

Emerging industries such as new energy and semiconductors offer potential employment but are highly selective, requiring specialized skills and often advanced degrees [para. 28]. Consequently, there is less demand for even traditionally well-paid fields like semiconductors now, reflecting an overall cooling in these sectors [para. 29].

Young job seekers are exploring options influenced by social media-driven expectations, often leading to unrealistic salary demands. This has resulted in some companies ceasing to hire new graduates altogether due to these inflated expectations [para. 31][para. 32]. The desire for job stability drives many graduates towards government and state-owned enterprise positions, with fierce competition for these coveted roles [para. 36].

The Chinese government has taken multiple steps to mitigate unemployment among young job seekers, including subsidies, expanded hiring at state-owned enterprises, and the creation of policy positions [para. 41]. However, concerns linger regarding the quality and sustainability of these jobs, with some fearing an over-reliance on such positions could exacerbate inequality and dampen innovation [para. 42][para. 43].

Experts argue that broader economic issues, especially those affecting private SMEs, are a fundamental cause of youth employment struggles. They call for tax cuts and incentives to boost SME confidence and demand, essential for job creation and securing the future of young graduates [para. 49][para. 50].

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Who’s Who
Tencent Holding Ltd.
Tencent Holding Ltd. is one of the companies mentioned in the article that has become more selective in its hiring processes amid China's weakening job market. Despite being a major tech player, it has contributed to the competitive job environment by rejecting numerous qualified candidates, including a recent master's graduate who spent thousands on interview coaching but received rejection letters from Tencent and other firms.
JD.com Inc.
JD.com Inc. is mentioned in the article as one of the companies from which recent master’s graduate Xu Yu has received rejection letters, despite her strong academic record and internship experience. Overall, the company is part of the challenging job market for the record 11.8 million college graduates in China, with employers like JD.com Inc. reducing their payrolls and becoming more selective in their hiring processes.
51job
51job is a recruitment platform mentioned in the article as providing insights into China's current job market. A human resources expert from 51job noted the trend of companies prioritizing experienced workers over new graduates. A survey by 51job.com revealed that less than 30% of employers are hiring as many new graduates as the previous year, indicating a shrinking pool of positions for the class of 2024.
ByteDance
ByteDance, the parent company of TikTok, is mentioned in the article as a desirable internship provider. A computer science graduate from a less prestigious university secured a tech job after completing an internship at ByteDance, illustrating the growing importance of internships tailored to specific roles over degrees in the current competitive job market.
Alibaba
Alibaba, once an aggressive hirer, has significantly downsized its workforce. The company cut over 13% of its staff as part of a sector-wide shift towards cutting costs and boosting efficiencies. This downsizing indicates a broader trend of reduced hiring in the internet sector, which now accounts for less than 10% of the total hiring for the 2024 graduating class.
Baidu
Baidu, once an aggressive hirer, has significantly downsized its workforce amidst China's challenging job market. This reflects a broader trend among major web-based businesses like Alibaba and Tencent, which are also cutting costs and reducing staff. The internet sector, now focused on efficiency, accounts for less than 10% of the total hiring for the 2024 graduating class.
BYD
BYD, a leader in new energy vehicles, has more than halved its college recruiting this year, reducing hires from 30,000 in 2023. This highlights the selective nature of recruitment in emerging industries, which now require specialized talent and advanced degrees.
Zhaopin.com
Zhaopin.com is a recruitment platform mentioned in the article. It conducted a survey revealing that the job offer rate for master's and doctoral graduates fell to 44.4% in April, even lower than the 45.4% rate for bachelor's degree recipients. Additionally, the survey found that only 12.5% of 2024 graduates showed interest in private companies.
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What Happened When
Since 2018:
China adopted an 'employment-first' strategy, prioritizing job creation in its macroeconomic policy.
Since 2020:
China has expanded postgraduate enrollment.
November 26, 2023:
Students enter the exam site of the National Civil Service Examination at Nanjing Forestry University.
By April 2024:
The job offer rate for master’s and doctoral graduates fell to 44.4%, even lower than the 45.4% rate for bachelor’s degree recipients, according to a survey by recruitment platform Zhaopin.com.
In the first seven months of 2024:
The national urban unemployment rate stood at 5.1%, while the rate for 16- to 24-year-olds was a staggering 14.9%.
May 31, 2024:
A new energy vehicle manufacturer in Changzhou, Jiangsu province is depicted.
July 17, 2024:
An art training school in Foshan, Guangdong province is depicted.
August 2024:
The unemployment rate for 16- to 24-year-olds in urban areas jumped to 18.8%, the highest this year.
September 12, 2024:
Graduates browse employers’ recruiting information at a hiring event in Wuhan, Hubei province.
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