In Depth: The Commodity Giant That Went From Boom to Busted
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Once hailed as the leading private enterprise in Guangzhou, southern China’s commercial heartland, Cedar Holdings Group Co. Ltd. now faces a series of criminal charges.
A court in the city heard the case against Cedar Holdings and its executives in late October. Some 19 individuals — mostly senior executives or close associates of the commodity giant — were indicted.

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- Cedar Holdings faces criminal charges for fraud, illegal deposits, and asset misappropriation, with founder Zhang Jin potentially facing life imprisonment.
- The company's financial struggles were highlighted in 2020 when it failed to repay 20 billion yuan in investments, impacting 8,000 investors.
- Cedar used dubious financial practices involving shell companies to inflate revenues and hide debts, raising questions about its solvency and the legitimacy of its wealth management products.
Cedar Holdings Group Co. Ltd., once a leading private enterprise in Guangzhou, China, is now embroiled in a criminal case involving its founder and other executives [para. 1]. The charges include fundraising fraud, illegal absorption of public deposits, and obstruction of justice, among others [para. 2][para. 3]. The company's failure to repay 20 billion yuan ($2.8 billion) in wealth management products in April 2020 impacted approximately 8,000 investors both in China and internationally [para. 4]. Founded in 1997, Cedar climbed the ranks of major private enterprises, securing 359th place in the 2021 Fortune Global 500 with revenues of $33.8 billion [para. 5]. Zhang Jin, the founder, was ranked 87th among Chinese billionaires by New Fortune magazine the same year [para. 6]. An investigation revealed that Cedar's business model heavily relied on dubious financing deals and fake trade flows to inflate revenue and secure funds [para. 7][para. 9]. Cedar's vast trading network, linking companies in Shanghai and Guangzhou, involved partnerships with state firms that may have invested as much as 20 billion yuan [para. 10].
As Cedar's finances worsened, the Guangzhou police initiated an investigation leading to arrests [para. 11]. Thousands of investors are now awaiting the judgment, with possible government scrutiny of Cedar's interactions with state-owned enterprises in Guangzhou [para. 12]. Cedar was originally an offshoot of Junhua Group and experienced considerable growth when Zhang Jin, who holds a finance degree, took an aggressive approach in acquiring financial licenses [para. 13][para. 14]. Cedar expanded rapidly by investing in various financial institutions and acquiring high-stakes assets that strained its finances [para. 16]. This aggressive strategy briefly positioned Cedar as Guangzhou's top private enterprise and earned it a spot in the Fortune Global 500 list [para. 19]. However, its main business was fraudulent, artificially inflating revenue through faked trade flows and fundraising facilitated by its extensive network of shell companies [para. 22]. Prosecutors accused Cedar of selling wealth management products on fake assets, using the inflows to fund its expansion [para. 26]. These assets were primarily accounts receivable among interconnected shell companies that provided payment guarantees but were mostly empty shells [para. 27].
Since April 2018, Cedar has raised 59.6 billion yuan through these products, but 20 billion yuan of it remains unpaid [para. 28]. The funds were channeled into ambitious acquisitions, some resulting in losses, while significant sums were spent on personal luxuries and transferred abroad [para. 29]. The insolvency of Cedar is critical to the case, as it affects the potential reimbursement of investors and the defendants' sentences [para. 30]. While Zhang and other executives argue against the claim of insolvency, stating the company's assets exceeded its liabilities, forensic audits suggested otherwise [para. 32]. Such audits confirmed Cedar's insolvency, with its business segments consistently operating at a loss [para. 33]. Investors and trial attendees are hopeful that authorities will reveal asset details to resolve creditor claims, with Zhang offering part of his personal assets as repayment [para. 35].
- Cedar Holdings Group Co. Ltd.
- Cedar Holdings Group Co. Ltd., once a major private enterprise in Guangzhou, faces criminal charges for fraud and financial misconduct. Founder Zhang Jin is accused of fundraising fraud and other offenses, risking life imprisonment. Cedar defaulted on 20 billion yuan in wealth management products, affecting 8,000 investors. The company’s growth was allegedly fueled by deceptive financing deals and fake trade flows. Amid legal proceedings, Cedar's insolvency and investor compensation are under scrutiny.
- Junhua Group
- Junhua Group was a luxury villa developer founded by Zhang Jin's father in 1997. It served as the origin of Cedar Holdings, with Zhang Jin expanding into property development and venture capital after making his first fortune in financial markets. While his father took a conservative business approach, Zhang pursued aggressive expansion, including investments in financial institutions.
- Guangzhou Rural Commercial Bank
- The article mentions that Cedar Holdings, under Zhang Jin's leadership, made investments in financial institutions including Guangzhou Rural Commercial Bank. This was part of Cedar's strategy to expand its financial portfolio, but these investments also strained its capital chain, contributing to the company's financial difficulties.
- Bank of Guangzhou
- Cedar Holdings made investments in financial institutions like Bank of Guangzhou as part of its aggressive expansion strategy. This move was intended to broaden its financial influence but also contributed to straining its capital chain.
- Kaiyuan Securities
- Since 2009, Cedar Holdings has made investments in financial institutions, including Kaiyuan Securities, as part of its expansion strategy. These investments, while fueling the company's growth, also strained its capital resources.
- Dalian Financial Assets Exchange
- In 2019, Cedar Holdings acquired stakes in Dalian Financial Assets Exchange as part of its expansion into financial institutions. This acquisition was among several that strained Cedar's capital chain, contributing to its eventual financial difficulties and the investigation into its business practices.
- Zhongjiang International Trust Co. Ltd.
- In 2019, Cedar Holdings invested in Zhongjiang International Trust Co. Ltd. as part of its expansion into financial institutions. However, these investments strained Cedar’s capital chain, contributing to its financial difficulties and subsequent legal troubles.
- China Evergrande Group
- China Evergrande Group moved its base to Shenzhen in 2016, leading to Guangzhou losing its status as home to a major private enterprise. This shift created an opportunity for Cedar Holdings Group Co. Ltd., led by Zhang Jin, to seize the spotlight in Guangzhou.
- Guangdong Chenganxin Certified Public Accountants
- Guangdong Chenganxin Certified Public Accountants conducted a special audit of Cedar Holdings, revealing that the company had long been insolvent. The audit contradicted Cedar’s previous reports, indicating that its major business sectors were operating at a loss despite past claims that assets exceeded liabilities.
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