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In Depth: China’s Facial Recognition Giant Changes Focus as the AI Race Speeds Up

Published: Jan. 10, 2025  1:13 p.m.  GMT+8
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Chinese AI pioneer SenseTime has faced increasing challenges to its business in recent years, hurt by the pandemic and China’s economic slowdown. Photo: Bloomberg
Chinese AI pioneer SenseTime has faced increasing challenges to its business in recent years, hurt by the pandemic and China’s economic slowdown. Photo: Bloomberg

For SenseTime, one of China’s foremost artificial intelligence (AI) pioneers, a strategic overhaul has become essential amid rapidly changing market trends and intensifying competition.

Two years after OpenAI set off a global ChatGPT frenzy, the Shanghai-based leader in facial recognition technology is charting a new course. The company is stepping away from its core smart city business, which uses facial recognition for urban management, and is instead embracing the fast-evolving world of generative AI.

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