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Commentary: Social Entrepreneurs Move From the Margins to Mainstream

Published: Jan. 21, 2025  10:12 p.m.  GMT+8
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Modern office buildings in the Poblenou district of Barcelona, Spain. Photo: Bloomberg
Modern office buildings in the Poblenou district of Barcelona, Spain. Photo: Bloomberg

At the turn of the millennium, social entrepreneurship was largely a fringe concern. The idea that business could meet environmental and social challenges as well as create profit was not yet mainstream.

Early social entrepreneurs were often ignored, while the corporate world focused on the dot-com boom.

A quarter of a century later, the situation looks very different. Social entrepreneurship and innovation are rapidly moving from the margins to centre stage in part due to the challenges we now face.

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  • Social entrepreneurship has become central, addressing pressing global challenges like climate crises and inequality, with innovations emerging from those facing these issues directly.
  • Social entrepreneurs innovate in sectors like healthcare and education, with examples such as CareMessage and the Community Health Impact Coalition receiving recognition.
  • Collaboration with companies like Google on sustainable projects highlights the growing role of social enterprises in achieving sustainability, equity, and positive economic growth.
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At the beginning of the 21st century, social entrepreneurship was not widely recognized, as the corporate world focused on the growth of internet-based companies during the dot-com boom[para. 1][para. 2]. Now, 25 years later, social entrepreneurship has occupied a more central role, driven by the pressing challenges of climate change, social inequality, and distrust in democracy, which raise questions about existing socioeconomic systems[para. 3][para. 4]. People are seeking better alternatives[para. 4].

Social entrepreneurship is versatile; it includes individual innovators, leaders in multinational companies, and collective social innovators who aim to address societal and environmental issues through innovative approaches and new business models[para. 5][para. 6]. Corporate leaders now acknowledge that an organization’s success is interlinked with the well-being of its workforce, local community, and environment[para. 7]. Particularly inspiring innovations have emerged from individuals experiencing global challenges firsthand, as these social entrepreneurs tackle pressing issues through sustainable business models[para. 8][para. 9].

These entrepreneurs have made significant strides in sectors such as healthcare and education by creating economic opportunities for the excluded while demonstrating climate action in cooperation with local communities[para. 10]. The Schwab Foundation for Social Entrepreneurship, in collaboration with the World Economic Forum, recognizes 18 awardees at the Annual Meeting in Davos 2025. This includes Cecilia Corral and Vineet Singal of CareMessage, improving health equity through tech, Trinh Thi Huong from Vietnam, fostering policy support for enterprises, and Madeleine Ballard of the Community Health Impact Coalition[para. 11][para. 12][para. 13][para. 14].

Research by the Schwab Foundation underscores the immense potential of social enterprises to solve business problems and meet sustainability and environmental goals[para. 15]. Collaborations, such as Google’s Open Health Stack with WHO, exemplify this by enabling the development of AI-powered health solutions, which help reduce health access inequality globally[para. 16]. Over two dozen companies have committed to increasing investments in social innovation through initiatives like the Rise Ahead Pledge[para. 17].

Social enterprises provide novel solutions to contemporary issues, showing that creating economic value can coexist with achieving social and environmental goals through improved inclusivity and cooperation[para. 18]. Social entrepreneurs fill market and public sector gaps, such as healthcare, addressing systemic challenges and contributing to sustainable economic opportunities. Their work aligns with one of the 2025 World Economic Forum's priorities, “Reimagining Growth,” under the theme “Collaboration in the Intelligent Age”[para. 19][para. 20].

Moving towards a more inclusive and sustainable world necessitates collaboration between social entrepreneurs and other sectors, benefiting from diverse investments and political acknowledgment[para. 21]. Together, these efforts aim to achieve shared goals and create a better future through collective action[para. 21]. The article is authored by François Bonnici, director of the Schwab Foundation for Social Entrepreneurship, and Hilde Schwab, chairperson and co-founder of the foundation[para. 22]. The authors' opinions do not reflect the editorial stance of Caixin Media[para. 23].

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Who’s Who
Google
The article mentions Google's collaboration with the World Health Organization through its Open Health Stack. This initiative provides open-source tools for developers to create AI-powered, data-driven digital health solutions, aiming to reduce inequality in health access globally.
CareMessage
CareMessage is a U.S.-based non-profit co-founded by Cecilia Corral and Vineet Singal, focused on improving health equity. It utilizes a patient engagement technology platform to address healthcare disparities. As a recognized social enterprise, CareMessage exemplifies bold, financially viable business models that tackle urgent social issues, and it is among the awardees to be acknowledged at the World Economic Forum Annual Meeting 2025 in Davos.
Community Health Impact Coalition
The Community Health Impact Coalition, led by CEO Madeleine Ballard, is a collective of community health workers and organizations from 60 countries. The coalition aims to formalize the role of community health workers, contributing to reshaping sectors like healthcare by providing essential resources and support for economically excluded communities. The coalition's efforts focus on improving healthcare systems and increasing the recognition and impact of community health workers worldwide.
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What Happened When
At the turn of the millennium:
Social entrepreneurship was largely a fringe concern, not yet mainstream.
2025:
Schwab Foundation awardees will be recognized at the World Economic Forum Annual Meeting in Davos.
A quarter of a century later:
Social entrepreneurship and innovation have moved from the margins to centre stage.
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