BUSINESS

Shanghai Welcomes China’s First Harry Potter Theme Park to Open in 2027

Published: Feb. 13, 2025 5:02 a.m. GMT+8

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The Wizarding World of Harry Potter themed area stands at Universal Studios Japan in Osaka, Japan, on Aug. 7, 2014.

Harry Potter could soon be flying into Shanghai on his broomstick. Local tourism and hospitality company Jin Jiang International Co. Ltd. and Warner Bros. Discovery signed a joint venture framework agreement Wednesday to build a Harry Potter theme park in the city, expected to open in 2027.

It will follow Disneyland as another global intellectual property (IP) themed attraction to open in Shanghai.

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Jin Jiang International Co. Ltd. and Warner Bros. Discovery plan to open a Harry Potter theme park in Shanghai by 2027, marking China’s first Harry Potter-themed attraction.
Expected visitor numbers are 2.5 million annually, with projected revenues between $150 million and $200 million.
In addition to the Harry Potter park, a Peppa Pig theme park will open in 2027, and Lego Land Shanghai will open in May 2025.

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Who’s Who

Jin Jiang International Co. Ltd.: Jin Jiang International Co. Ltd. is a local tourism and hospitality company involved in the joint venture to develop a Harry Potter theme park in Shanghai. The park will be situated in Jin Jiang's existing amusement park in Minhang District, currently under renovation. The company aims to incorporate elements of the existing park, like the Shanghai Ferris Wheel, into the new theme park.

Warner Bros. Discovery: Warner Bros. Discovery is a media and entertainment company that has partnered with Jin Jiang International Co. Ltd. to establish a Harry Potter theme park in Shanghai, expected to open in 2027. This collaboration marks China's first Harry Potter-themed attraction and follows successful versions in London and Tokyo.

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What Happened When

April 2024：: An official document estimated that the Harry Potter theme park will attract up to 2.5 million visitors a year, generate revenue of $150 million to $200 million, and achieve a pre-tax profit of between $40 million and $80 million.

November 2024：: China introduced visa-free entry for South Korean travelers, which contributed to a surge in tourists to Shanghai.

Before January 2025：: Development of the Harry Potter theme park project began.

January 2025：: At the Shanghai Two Sessions, plans were announced that Lego Land Shanghai will officially open in May 2025, with other theme parks including Harry Potter and Peppa Pig also planned for the city.

January 26, 2025：: Shanghai Jin Jiang Action Park closed for renovations.

During the eight-day Chinese New Year holiday in 2025：: Shanghai received 17.78 million visitors, a 6.08% increase from the previous year, generating 46.5 billion yuan in tourism revenue.

February 12, 2025：: Jin Jiang International Co. Ltd. and Warner Bros. Discovery signed a joint venture framework agreement to build a Harry Potter theme park in Shanghai, expected to open in 2027.

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