Xiaomi Aims to Take Its EV Sales Overseas by 2027
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A Xiaomi SU7 Ultra electric vehicle at the MWC25 tech show in Barcelona, Spain, on March 3. Photo: Bloomberg
(Barcelona) — Xiaomi Corp. aims to expand its electric vehicle sales outside China by 2027, while accelerating the international rollout of its other consumer electronics, company president William Lu said at the Mobile World Congress (MWC) in Barcelona on Monday.
During the event, Xiaomi unveiled its high-end Xiaomi 15 Ultra smartphone series to the global market, priced at 1,499 euros. The company also showcased its premium electric sedan, the SU7 Ultra, and the Xiaomi SU7, though these vehicles have yet to be launched outside China.
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- Xiaomi plans to expand its electric vehicle sales outside China by 2027 and accelerate its international presence in consumer electronics.
- The company introduced the Xiaomi 15 Ultra smartphone and SU7 luxury EV at MWC, with SU7 starting at 529,000 yuan, significantly lower than previous pricing.
- Xiaomi's automotive revenue surged 52.3% in Q3 2024, with aims to reach 300,000 vehicle sales by 2025, driven by higher-priced models boosting profitability.
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Who’s Who
- Xiaomi Corp.
- Xiaomi Corp. plans to expand its EV sales internationally by 2027 and is accelerating the global launch of its consumer electronics. It recently unveiled the Xiaomi 15 Ultra smartphone and SU7 Ultra electric sedan. By 2025, Xiaomi aims to reach 300,000 annual EV sales and will launch its first SUV, the YU7. The company's automotive revenue increased in the third quarter of 2024, with improved profit margins and reduced net losses.
- BMW
- The article mentions BMW in the context of pricing for luxury electric vehicles. Xiaomi's SU7 Ultra EV is priced nearly 300,000 yuan lower than its unveiling price to attract buyers interested in classic midsize luxury sedans, such as the BMW 5 Series, which along with Audi A6 and Mercedes-Benz E-Class, costs between 500,000 to 600,000 yuan in China.
- Audi
- The article mentions that Xiaomi's SU7 Ultra luxury EV, priced significantly lower than its initial unveiling, aims to compete with midsize luxury sedans from Germany's big three, including the Audi A6. The price adjustment is part of Xiaomi's strategy to attract buyers interested in these classic luxury models.
- Mercedes-Benz
- The article mentions Mercedes-Benz in the context of the luxury car market, stating that Xiaomi's new SU7 Ultra luxury EV is priced nearly 300,000 yuan lower than its unveiling price, to attract buyers interested in German luxury sedans like the Mercedes-Benz E-Class, which costs between 500,000 and 600,000 yuan.
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What Happened When
- April 2024：
- Xiaomi began deliveries of its first EV model, SU7 and sold more than 135,000 models by the end of the year.
- October 2024：
- Xiaomi unveiled the SU7 Ultra luxury EV in China.
- February 2025：
- Xiaomi launched its new SU7 Ultra luxury EV in China with a price reduced by nearly 300,000 yuan.
- March 3, 2025：
- Xiaomi president William Lu spoke at the Mobile World Congress in Barcelona about expanding EV sales outside China by 2027.
- As of 2025：
- Xiaomi's goal is to reach 300,000 annual vehicle sales by this year.
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