How Technology Shapes Business Strategies: Insights from VivaTech 2025

Technological innovation is transforming businesses worldwide. The 2025 VivaTech Barometer, conducted by OpinionWay, surveyed business executives in Europe (France, Germany, United Kingdom, Spain, Italy) and North America (United States, Canada). With a trust score of 87/100, leaders are showcasing their optimism in new technologies.

Here are five critical takeaways from the report that shed light on global trends in tech adoption and innovation.