Midea Bets on Innovation, Global Expansion as Trade Headwinds Rise

Midea Group Co. Ltd. is accelerating its transition from a traditional appliance manufacturer to a global technology powerhouse, following record revenue in 2024. But with geopolitical tensions and tariff risks rising, the Chinese home appliance giant is reshaping its global footprint — and its playbook.

Midea is pushing deeper into high-value branded exports, boosting R&D spending, and preparing to expand its overseas footprint to stay resilient in the face of global trade frictions, said Zhong Zheng, Vice President and Chief Financial Officer of Midea Group.

Zhong Zheng, Vice President and Chief Financial Officer, Midea Group Co. Ltd.

Record earnings on solid foundations